JOHN cook creative
Newcastle Brown Ale is proud of where it comes from and wanted a campaign that celebrated the fact, so we painted the town brown, well, black and white. We encouraged the client to buy all the poster sites in and around the Central Station and St. James's Park, then we covered them all big, bold messages that emphasised the brand's links with the city.
Theakston Cool Cask
Diageo & Allied Domeqc. From introducing Ladies that Lunch to the idea of pimping their coffee and desert with Baileys, to tapping into the male psyche and planting the idea that sharing a wee dram represents true, friendship. Yes, I've been reinforcing male and female stereotypes for spirit and liqueur brands for over 20 years.
Tia Lusso Cream Liqueur
Tia Maria Coffee Liqueur
William Grant's Scotch Whisky
